APPLIED MATHEMATICS REAL ESTATE
Urban Equations Lab builds predictive models and decision systems that convert theory into action. We stress-test markets, projects, and portfolios so partners can move with conviction.
The quant lab for strategy, underwriting, and capital programs.
From signal to strategy:
We move from inquiry to simulation to action. Each model we build is designed to pressure-test assumptions and translate into decisions.
capabilities.
Applied intelligence at work.
We don’t follow trends:
we predict them.We don’t advise,
we validate
Every output is designed to stand up in capital rooms.
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Cities and regions compete for talent, business, and investment. Our quant-driven market analysis ensures assets are positioned for economic resilience, demand shifts, and long-term value.
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Traditional master plans focus on what gets built. We focus on why, when, and for whom. Our scenario-based modeling quantifies market shifts, ensuring projects align with future demand, not past trends
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We model how policy, investment, and mobility shape cities over time. Using geospatial simulations and agent-based modeling, we test outcomes before a single dollar is spent.
why URB^N EQU^TIONS L^B
Most planning and development decisions rely on assumptions. We quantify reality:
Applied research, not theory:
We bring hedge-fund rigor to real estate, bridging mathematics and market execution.
Future-proof decisions:
Our models stress-test projects and strategies against multiple futures.
The Perceptive lineage:
Born from Perceptive Companies, we combine intelligence, strategy, and behavioral insight into one lab.
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As Chief Strategist - Urban Systems Intelligence, Matt leads the fusion of data-driven insights, systems analysis, and spatial design.
By drawing upon a background in architecture, planning, and research, he works with our team to uncover hidden patterns in cities, and create future-ready strategies that shape intelligent, adaptive urban environments. Bridging the gap between mathematical theory and practical design, he helps turn complex systems into actionable, sustainable plans for cities of tomorrow.
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Scott Gassen, Founder and Executive Director of Perceptive Companies which includes Urban Equations Lab.
Scott leads interdisciplinary teams that apply advanced predictive techniques to uncover hidden potential in real estate. His expertise is trusted by clients who value the power of historical context, deep insights, and strategies that deliver both immediate and future value. Scott continues to shape the future of real estate. His precision-driven approach, backed by sophisticated modeling, allows him to distill complex data into clear, actionable strategies; empowering clients to make confident decisions that consistently deliver exceptional returns.
